• Have you heard of PewDiePie?

    He’s worth $15.5million - but he isn’t a Hollywood actor, or a world-famous a singer. In fact, he’s a 27-year-old gamer, who has amassed a fortune making videos and posting them on the web.

    And PewDiePie (real name Felix Kjellberg) isn’t the only one earning pay cheques that many of us can only dream of. This week, the top 10 highest paid YouTube stars have been revealed by Forbes. From comedians to gamers, LGBT youth activists to pranksters – we’re taking a look at the five highest earners from the list of savvy entrepreneurs who made a collective $70.5million in 2016 alone.

    A candid reminder of the power of Gen C (The YouTube generation), these new stars are a powerful force in culture and commerce. Many on the list went to college and earned degrees in subjects such as psychology or engineering, only to pursue a career behind the camera. Let’s take a look at who the top five from the list are…

    PewDiePie
    Content: Gaming
    Earned: $15million
    Subscribers: 49million+
    Fact: This is the second time Felix has earned the title for highest paid YouTube star, this year he earned $3million more than last year. He is also the first person ever to reach 10 billion YouTube views.

    Roman Atwood
    Content: Pranks
    Earned: $8million
    Subscribers: 10million+
    Fact: The prankster took his ideas to the big screen this year, when he teamed up with fellow YouTubers Vitaly Z and Dennis Roady for the feature film Natural Born Pranksters.

    Lily Singh
    Content: Comedy
    Earned: $7.5million
    Subscribers: 10million+
    Fact: Lily’s video-making initially started out as a method to help her deal with depression, and her initial plan was to gain a Masters in psychology and become a counsellor.

    SMOSH
    Content: Comedy
    Earned: $7million
    Subscribers: 22million+
    Fact: SMOSH is made up of two friends called Ian Andrew Hecox and Daniel Anthony Padilla, and they were the first YouTubers to have their own wax figures at Madame Tussauds.

    Tyler Oakley
    Content: Lifestyle
    Earned: $6million
    Subscribers: 8million+
    Fact: The 27-year-old uploaded his first video in 2007 uses his platform to be a prominent advocate for LGBT youth and has raised more than $1million for The Trevor Project.

    We can’t help but think how incredible the YouTube story is, and how much the platform has grown since its launch. It makes us wonder what ‘the next big thing’ will be. Our bets are on virtual reality – but we’d love to know what you think. Let us know!

  • We’ve been making our festive plans for months now and have been wondering how we can help local businesses to do the same, so with the inspiration of the 12 days of Christmas, we’ve decided to bring a festive feel to this month's corporate proceedings; A 12 step guide for getting your office ready for the Christmas period:

    1: Make sure Secret Santa is organised.
    Christmas is an expensive time of year for everyone and the prospect of having to find small tokens of thanks for the office (no matter how small the office or the token of thanks) can soon be a costly business! By pairing off for Secret Santa you can make the gift giving that bit easier while making sure everyone gets into the spirit of things.

    2: Give Back to the Community.
    Have a collection either among staff or out in the customer facing areas of your office. Christmas is a lovely time of year to engage with local charities and not for profits in your local area.

    3: Make sure your CCTV is functioning.
    Configuring an IP CCTV camera is ideal for the festive period. Save yourself a trip down to the office to check on things over the festive period by logging in to check the live feed from your sofa at home... Better yet share the live feed with a chosen few and have them check in periodically too.

    4: Make sure decorations are up and firmly secured.
    Yes that massive gaudy tinselly monstrosity of a decoration that lives in the store cupboard 11 months of the year looks great now - but trust us - the flimsy positioning between the ceiling tiles won’t be so funny when you’re called in over the festive period to turn off the burglar alarm it set off when it came cascading to the ground! Make sure any decorations are going nowhere before you lock up.

    5: Consider setting up call forwarding.
    Got a call scheduled that you really can’t afford to miss but have somewhere better to be than the office? Whether it’s the kids’ Christmas play or a chance to get the sofa to yourself, using phone system technology from Gemini you can forward calls to your mobile to take calls anywhere you like.

    6: Confirm opening hours with your customers.
    Don’t lose out on business just because people don’t know when you’ll be back from your Christmas holidays. A simple note stuck to the door may suffice but updating your website, social media and out of office email responses are best practice.

    7: Check the office fridge.
    Obviously you need to make sure that there’s no half bottles of milk tucked in the back of the fridge that’ll turn to cheese while you’re away. You can also use this one time of the year when the fridge isn’t in constant use to do a deep clean - thoroughly empty the fridge, switch it off and give it a thorough clean before you start the new year.

    8: Print out custom Christmas cards for your clients. 
    Show your customers you value their custom by sending them a Christmas card. Be sure to include your contact details to make it easier to communicate in the new year. Print your own in house cards using a Gemini installed printer and you could save yourself some time and money too!

    9: Appoint Christmas contact(s).
    Unforeseen circumstances wouldn’t be unforeseen if we could plan for all of them. One thing you must do is make sure everyone knows who the official problem solver on each given day of the holidays is. Include mobile numbers, emails and all the contact details you can so that if something were to go wrong while you are out of the office- it is clear to everyone who the appointed rapid response for that day is.

    10: Prepare for the end of 2016/start of 2017.
    2016 has been a long crazy year, but making sure the office is 100% ready to set off in 2017 is crucial. Utilise the energy and optimism of the new year to really get your business off to a flying start. Begin 2017 with a call to Gemini to see how they can help streamline and support your business throughout the year.

    11: Check your recorded voicemail message.
    Letting the phone go to voicemail over Christmas is not just fine- it’s expected. If you’ve got a mouthful of mince pie and advent calendar chocolates it’s best for everyone if you wait until a more convenient time. It is however important to re-record your out of office voicemail to let people know when you’ll be back in the office and able to return calls. While you’re at it why not plan your message for 2017 so you can update it upon your return in the New Year?

    12: Have a good one from Gemini!
    With all of the prep out of the way there’s nothing left to do but crack open your favourite tipple and have a fantastic Christmas! Best wishes to you and your family from everyone here at Gemini. Have an amazing Christmas time and we look forward to hearing from you and your business in 2017.

    For more information on how we can help you and your business, contact us here.

  • WiFi connectivity is pretty much taken for granted these days by most people and a couple of negative comments regarding WiFi access on sites like TripAdvisor can do serious damage to a reputation.

    There was a time when businesses such has hotels and caravan parks could charge for WiFi access, but it is increasingly popular for customers to expect WiFi access free of charge, and many businesses are finding that if they don’t offer free WiFi that their customers are moving to another competitor who will.

    The temptation for many businesses is to spend as little money as they can get away with in order to offer WiFi, the trouble is that many WiFi access points are not designed to handle a large number of devices, which is usually what happens when you offer WiFi to the public.
    However, there are many ways your business, especially those in the hospitality sector can benefit by offering a reliable free WiFi service to your customers.

    The advantage of offering free WiFi is that as many as 62% of businesses said that their customers spend more time in their premises if WiFi access is offered and around 50% of customers spend more money as well.

    WiFi allows businesses like restaurants, cafes, and bars to attract new customers. Sitting alone in a café or a restaurant is quite awkward. According to a survey, 53% of people are happy to sit alone in restaurants and cafes if WiFi is available because it helps them connect with friends, removing the stigma of sitting alone.

     

    So how should you go about offering a reliable free WiFi service?

    The first step is to get the infrastructure right. At Gemini, we always take the time to perform a survey of the areas you want to offer WiFi and discuss how many clients will use it so that we can recommend the right hardware and to configure bandwidth management, after all – no one wants to see a free WiFi network available, then find out that they cannot connect to it because it’s full. We have installed WiFi equipment everywhere from small city centre bars that might have up to 50 users connected to large hotels and caravan parks that need to service up to 1000 users and we know that getting the infrastructure right means you’re more likely to get more returning/happy customers.

    The second step is to use your free WiFi offering as free advertising for your business. Offering free WiFi to your customers doesn’t have to just benefit them, we offer a range of products suitable for a variety of businesses which requests visitors follow your Social Media pages, or leave their email address which allows you to grow your online presence. Your visitors will “like” and follow you or “Check in” on Social Media, in exchange for a reliable WiFi service. This helps build your online reputation. We even have a product which will automatically ask the customer for a TripAdvisor after the visit.

    We even provide a facility to only enable the WiFi during opening hours, to prevent people loitering outside of the premises in order to use it.

    Give us a call for more information, or for references from customers who we have installed one of our systems.

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