Bringing print to life

The latest in print technology has arrived and it’s in a format we weren’t expecting… that is Augmented Reality (AR)!

Konica Minolta is a leading provider of print technology, and with their latest expansion, they’re also moving into the AR market. Thanks to their latest cloud-based tool that can - quite literally - bring printed material to life

The tool in question has been named ‘genARate’ and can do some pretty interesting things. The genARate tool has been produced with simplicity and accessibility in mind and can be accessed and used by simply opening a web browser. With a few clicks of your mouse and a drag-and-drop here and there, you can produce your very own AR experience…

What is even more special about genARate is how easy it is for users to see and interact with these experiences. By downloading the dedicated genARate app, and pointing your tablet or smartphone camera in the direction of the printed material, the app will recognise the images and translate them into a virtual object for you to interact with.

With a huge focus on accessibility, this tool provides businesses with a way of interacting with users that advances beyond print. As a proud 5-star accredited partner of Konica Minolta, we are excited to see what could be next on the horizon for print and AR technology.

If you’re looking for the latest in print technology or something a little more straightforward, you’re in safe hands with Gemini. Contact us today to see how we can help.

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